Alexis Krauss, one half of the Brooklyn-based noise pop band Sleigh Bells, is known for her signature rock-chic look; simultaneously feminine and hard-core, she favors blunt bangs framed by dramatic eyes rimmed in black liquid eyeliner, and a bold lip (think bright pink).

Basically, it’s the opposite of a hippie-dippie, granola-y makeup style—and, definitely the kind of visual statement that some might think impossible to create with all-natural beauty products. But Krauss, along with her business partner, Jessica Assaf (currently getting her MBA at Harvard), are out to prove skeptics wrong.

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This past March, less than one year after they cofounded their green-minded blog, beautyliestruth, the pair launched a new Kickstarter project: #TRUTHBEAUTY. Supporters of the fund-raising initiative—which was created with the aim of showing that organic, plant-based products don’t have to be hard to find or prohibitively expensive—received a colorful Baggu pouch filled with Krauss and Assaf’s top picks for safe and efficient skin care or makeup. And while the campaign is now officially over, its proceeds will be used to start a future e-commerce platform, where shoppers will one day be able to customize their natural product selections.

Along the trajectory of her own year-long eco journey, Krauss has become exceptionally well versed in the most cultish nontoxic dry shampoos, eye shadows, and tinted moisturizers—although “I’m still on the hunt to find a long-lasting liquid eyeliner,” she admits. In the meantime, check out her favorites, from a paraben-free (but totally lengthening) mascara to the best skin serum she’s found.

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